Digital Marketing Trends Of The Future in 2018 Kenya Print
- 2
So, what does 2018 have in store for digital marketing?
Go Mobile
Smartphones are pushing laptops out of the way, and fast. 95% of people using mobile phones use Google for searches. Mobile phones have been the most popular devices for internet searches for the past 3 years. Taking these factors into account, Google is choosing to go mobile-first and we predict that the rest of the web will also follow suit.
What does this mean for businesses?
Invest in optimizing your website's mobile experience. Make your app user-friendly. 2018 will be all about anticipating what makes a consumer pick up his phone and perform a search. Brands need to be in the right place, at the right time, with the right information.
Get Personal
What do you think about pop-up ads and generic advertisements when you are online? That's exactly what your customers think of them too. Personalised, natural and organic advertising is the mantra. Avoid over-selling and boring clichés. Be genuine, human and interactive when trying to engage your customers.
Say "Hey Google"
The rise of voice searches, thanks to personal assistants such as Amazon Alexa and Google Home, are changing the face of keyword-based SEO. Long-tail keywords will become more relevant, relative to how queries are made verbally. Sounds simple? Imagine how many customers you will lose if you haven't thought of changing your content to cater to this change?
Be intelligent
Artificial intelligence (AI) is already being used to gather statistics and predict customer behavior. It is no surprise that 20% of AI technology is related to marketing. Have you ever seen ads for products that you have previously browsed, being showcased on other websites? Yes, that's AI at work. The voice searches mentioned in the above point also use AI.
We have just scratched the surface of the utility of AI in digital marketing. As machines learn to analyze behavior patterns and gauge content better, their effectiveness will increase exponentially.
In order to keep from falling behind in the digital rat race, there are a few practices you must follow. Don't be afraid to dip your toes (and put your money) into different modes of digital marketing. Be excited as a digital marketer, to learn about new strategies that are being used to gain and retain customers. Be a trendsetter in the business world; nurture and create a brand that consumers love to be associated with, and you will soon be the talk of the town.
Was this answer helpful?
Related Articles

The Best Web Hosting Company in Nairobi, Kenya.
Kenya Website Experts Ltd is the Largest Web Hosting Company in Kenya, our core focus is helping and empowering businesses & organizations online. Thousands of customers rely on our domains and web hosting to get their ideas online. We offer everything you need to create an effective & successful online presence backed by expert, personalized customer support. We offer ultra fast, reliable, affordable and secure website hosting services, email hosting, cloud hosting and SSL certificates. We make registration of Kenyan domain names (.co.ke, .or.ke .ac.ke) and international domains (.com, .org, .net) fast, simple, and secure. Our expert team is always on hand to help answer your questions, get you started, and grow your presence online. We deliver on performance, security, reliability and customer service day in, day out, and we’re a trusted partner.