Is Your Domain Costing You Traffic? Kenya Print
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You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines
results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like
keyword-keyword-keyword-keyword-keyword.com.
Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain
in you know what to type out.
It's surprising to know that many persons can't type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.
The average computer user can be a lazy fellow indeed. That's why there are so many keyboard shortcuts. He needs to complete his
task as soon as possible.
Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online world are so successful? It's because there domain name
play a significant role in there branding.
There are countless persons logging on for the first time each day in search of information that can assist them in the iniation
process. It is imperative that your domain name play a major part in creating a bond with your viewers.
For almost four years I marketed a free website that was hosted on by a different company My "domain" spelt out Myname
which made marketing feel like running with an anchor tied to my legs. I can't even imagine the amount of traffic and credibility
that I lost due to that single factor.
Does it work? It can and sometimes it won't. I believe that having a domain with too many words in it can be a turnoff just
like having a Geocities site. It seems unprofessional for a company to have a name that contrasts the credibility that they
are trying to create.
Some domain names are like a cargo train several comportments long. Why? Since some search engines do not give any significance
to the meta keyword tag, some webmasters fill their domain with their keywords.
A good domain does not guarantee success as I found out. But a memorable and easy to spell name can be beneficial to both you
and your visitors. You can have an easier time reaching them and they will have an easier time finding you with a quick type in of
your domain.
I think it is best to put your keywords for each page in your file name. That way you, your viewers all win.
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