Where Are The Customers For Your Internet Business? Kenya Print
When you start an internet business, no matter what you're selling, you have to know exactly who you are selling to. Choosing and finding the right customers can be the difference between success and failure.
In the end, if there are not any customers who are willing to pay for what you are supplying, then no amount of marketing skill, budget or persuading is going to make people buy it. So what type of customers are out there and which are best for your internet business?
Business To Business
If your internet business sells products or services to other companies and organizations that can lead to great success. Companies and organisations are likely to have a set budget to buy products or services that will improve their overall performance, increase sales or save time. If they like what you deliver, it can lead to a long-term partnership between your business and theirs. This can provide a constant inflow of revenue without having to rely on continuously making sales from new customers.
Business To Individuals
The majority of small internet businesses sell to individuals. We all use various products and services for different reasons. You can very easily be segment your audience into niche markets that can be targeted by your internet business. Despite the fact that this is a much larger market than the business to business market, the products bought by individuals are generally a lot less than a business will buy. Also, the fluctuations of the economic climate can have a more noticeable effect on your overall income.
Evaluating The Size Of The Market
You have to take into consideration the number of prospective customers that are out there for your products. If your internet business is trying to sell a product that will only appeal to a small target audience, then it may not be a worthwhile. On the other hand, you don't want to go for an audience that is too broad as the competition will be too great.
Testing The Market
The beauty of an internet business is that you can quickly determine what your target audience are looking for. It can be as easy as checking out online forums or social media webpages. On these websites, people can frequently be found complaining about things that make their lives challenging. This can give a clue as to possible services or products that your internet business can offer that will resolve a problem for your prospective customers or make their lives much easier.
Was this answer helpful?
The Best Web Hosting Company in Nairobi, Kenya.
Kenya Website Experts Ltd is the Largest Web Hosting Company in Kenya, our core focus is helping and empowering businesses & organizations online. Thousands of customers rely on our domains and web hosting to get their ideas online. We offer everything you need to create an effective & successful online presence backed by expert, personalized customer support. We offer ultra fast, reliable, affordable and secure website hosting services, email hosting, cloud hosting and SSL certificates. We make registration of Kenyan domain names (.co.ke, .or.ke .ac.ke) and international domains (.com, .org, .net) fast, simple, and secure. Our expert team is always on hand to help answer your questions, get you started, and grow your presence online. We deliver on performance, security, reliability and customer service day in, day out, and we’re a trusted partner.